Born of the need for retailers to keep shelves full of new product, Innovative Ventures created and mastered the art of Adjunct Innovation.

If you haven't heard of it before, don't feel left out. Much of the retail world is still back on Open Innovation from ten years ago. The fact that you found us, and that you're reading this page, shows you're a forward thinker who is out front with the leaders in this dynamic new trend.

But what is Adjunct Innovation? Like the name implies, it's a bolt on innovation program designed specifically for your needs. It's a program we design and build for you, that maximizes the parts you already have, while creating the pipes that will feed your company with a never-ending supply of good retail product.

There are over 7 BILLION people on the planet, not all of them have a great new product idea - but of those who do - a great number of them could have the next big retail product flying off store shelves. You don't know which ones of course, and without a system in place to harvest that great idea, and to convert it into a successful retail product - you, them, and the rest of us don't benefit.

Adjunct Innovation is not traditional by any means - it's forward thinking, a futuristic way of farming a creative power often overlooked in our society. The truck driver, the waitress, the doctor, and even the store clerk have the power to make you money - you just have to let them.

Reach out to Innovative Ventures and let us explain how we build custom architectures for companies like yours. Contact Dave Lampson at dave@moremediadirect.com or Mark Reyland at mark@moremediadirect.com

Who is Innovative Ventures? We’re a full service team of Innovation Architects who specialize in building beginning-to-end systems that allow our clients to harness the creative power of everyday people and convert it into successful products.

What Exactly Do You Do? We Design, Build, and Implement Adjunct Innovation programs

Is This The Same As “Open Innovation”? No – Open Innovation works largely with your employees.

What Is An Adjunct Innovation Program? It’s a “Bolt On” program designed to complement your current Innovation efforts; by locating, harnessing, and processing the creative power of everyday people into successful retail products. It’s like hiring thousands of people who only get paid when they produce.

Why Should We Invest In Adjunct Innovation? Because it’s an effective new product acquisition tool – and it Works!

Why Should Innovative Ventures Build Our Program? Because we’re the recognized experts in Adjunct Innovation architectures.

How Do You Build Our Program? This is not a co-op program, or a program connected to any other company. We say your program because each architecture is designed specifically to your company needs; making use of your internal processes and focused on your product goals.

What Are Your Steps For Building an Adjunct Innovation Program?

1. We analyze and understand your internal resources, processes, and goals.
2. We educate you on how Adjunct Innovation works and how it can increase profit.
3. We design an innovation architecture specific to your company needs & goals.
4. We identify the processes and where they bolt on to the path.
5. We implement a safe & effective linear path from the idea to the product or shelf.
6. We document and train your people on how to manage the program when we leave.
7. We ensure the process works flawlessly and required mechanisms are in place.
8. We make ourselves available to you for maintenance and future expansion.

What Are Some of The Parts?

• Requirements
• Inventor Outreach
• Expectation Management
• External Filtering
• Communication
• Internal Filtering
• Internal Processing
• External/Internal Interaction
• Intellectual Property
• Development
• Product Fielding
• Ongoing Communication

How Long Does it Take? Standard Build Timeline is 12-24 Months

Who’s Using These Programs? Companies such as Rubbermaid, Kroger, QVC and Daymon Worldwide.

Is This Approach New? Less than three years old, Adjunct Innovation as a process for safely harvesting the power of everyday people into successful retail products is relatively new, yet large manufacturers and retailers alike have seen the benefits of a tailor-made program and the impact on their bottom line.

How Does The Process Work? Innovative Ventures is dedicated to transforming our expertise in Adjunct Innovation into successful architectures that keep you on the trending edge of new product success.

How Do We Hire Innovative Ventures? Although every project is unique, we generally enter into 12-24 month consulting contracts with our clients that cover a set number of billable hours and travel expenses.

What Do We Get For Our Investment? The first things you get are the time, talent, and experience of the ONLY company to ever build an Adjunct Innovation Program. Secondly, is a safe, effective system that continually feeds your new product demand with solutions from everyday people who shop in your stores and purchase your products. Third, a scalable program for reacting to changing markets.

What Does It Cost To Build An Adjunct Innovation Program? No two projects are the same and our contracts are based on what you as a company need. Please contact us to find out more about the cost of developing your program.

How Do We Get Started? We’re happy to take a look at your current innovation approach and discuss how an Adjunct Innovation program can increase and stabilize the flow of new products to positively impact your bottom line. Simply contact Dave Lampson (dave@moremediadirect.com) or Mark Reyland (mark@moremediadirect.com) and let's get started!

At More Media Direct, Inc., we're more than just media buyers, we're media managers.

Whether its television, radio, print or Internet media, we plan, negotiate, and place media while continually analyzing performance. We are strictly goal oriented and results driven. We treat each individual airing as its own P&L and consider how it affects your campaign's bottom line.

Even retail & branding media is managed using direct response accountability formulas in combination with reach & awareness goals.

We begin every campaign by first researching 3 basic criteria: the target consumer & audience: the performance history by product category and station; and your products competitors. We combine that data with your product's specifics, key demographics, audience data, budget levels, and profit objectives. We then negotiate rates and placement for maximum response and profitability.

Our goal is to place media at the lowest possible cost while maintaining the highest effectiveness. We buy direct from networks, stations, publishers and syndicators, building personal relationships with key executives. And because the media buying team at MoreMedia Direct, Inc. has over 35 years combined experience, we've grown up together with most of those key network executives.

Call us today at (312) 898-1387 and we'll put the combination of MoreMedia Direct, Inc.'s big agency expertise and contacts with our boutique agency customer service to work for you.

In order to service our clients’ retail distribution needs, More Media Direct works with a network of partner companies experienced in retail distribution. More Media has hand-built a vast network of former executives from major retailers, Fortune 500 manufacturers, and global brokerages based in the United States, Asia, and Mexico.

In addition to the network members, we have also assembled partner companies in the areas of engineering, fulfillment, packaging, logistics, patent law, and investment banking. Utilizing these unique relationships More Media Direct is able to reach all the mass merchandisers, major retailers, large discounters, pharmacy, grocery, wholesale clubs and C-stores through contacts on the executive level - resulting in over 250,000 points of sale .

More Media Direct also facilitates sales through AAFES to the Post Exchange (PX), Base Exchange (BX) and commissary organizations of the US Military around the world.

The ability of MoreMedia Direct, Inc.’s network to package, price, and sell a product to major retailers from the “Top Down”, provides our clients with a very efficient and timely solution to their retail sales needs.

Need Distribution - or just missing a piece of the process? Contact Jerry Payton at jerry@moremediadirect.com for information on how we can help.