The professionals at MoreMedia Direct are among the most skilled experts in the direct response media buying industry.

We approach advertising campaigns in creative, yet logical and orderly steps. When organizing an effective advertising campaign, the first step is always reviewing and understanding the product being advertised. This enables us to better target the appropriate audiences and ensures our clients maximum exposure with minimum waste.

Having determined the right market, product, television, and/or radio stations, we then contact the appropriate media for available advertising inventory. This step includes explaining each product to the stations' key personnel. MoreMedia Direct then negotiates rates. Our goal is to buy all of your media at the lowest possible rate for any given time period or program. Often this can take several days of negotiations depending on your media budget.

Once media rates and schedules have been negotiated and placed, MoreMedia Direct then monitors the effectiveness and efficiency of the media by comparing the results of the media (number of leads, number of sales, etc.) with the media dollars spent. Our tracking reports then detail your results: Media Spending; Individual Cost Per Lead; Average Cost Per Lead; Individual Cost Per Sale; Average Cost Per Sale; and Percentage of Calls Converted to Sales. With this information, we can then work closely with our clients to achieve their goal whether that goal is the lowest possible cost per sale or the highest volume of sales possible.

Monthly media affidavit reconciliation is another service provided by MoreMedia Direct. Once a month, all station affidavits are reviewed and reconciled in order to verify that all media repurchased from stations did indeed run and run correctly. We double check the days and times that your spots ran and even double check to verify that the correct version of your commercials ran. Any spots that did not run properly are then credited or "Made Good" at the appropriate times.

In today's environment, technology is becoming more and more important. We use basic time proven techniques to negotiate and evaluate your media and marry those techniques with the speed and accuracy provided by our innovative software and computer systems.